Growing up, we all knew a mom in the neighborhood — the one who was something of a suburban legend. The one who could seemingly do it all, and not just for their own family—their kitchens became a hub that all the neighborhood kids could count on to soothe their souls while they cleaned their plates.
We chose to mythologize such moms and tell her story from the kids’ POV which was a nice way to honor the moms who are the target, and position Country Crock as the secret that brought all the kids to the table.
Films like The Goonies and E.T. and Stand By Me were stylistic touch points for us because they're still cultural touch points for our target– they're tall-tale movies about growing up that our target grew up watching, and now they're showing these same movies to their own kids alongside newer genre entries like Stranger Things. And because the Country Crock brand undoubtedly cues feelings of nostalgia these throwback movies felt right on point.
Sr. CW: Jacob Neuenswander
Sr. AD: Kymberli Fraser
Designer: Wendy Ampuero
CDs: Tyler Booker and Mel Lin
Agency Producer: Victoria Boldt
Director: Clay Weiner
Production Company: Biscuit
Editor: Andy McGraw at Cartel
Music: BLK MKT Music
For those who aren’t familiar, Meow Wolf is an interactive, mind-bending, tactile, living, breathing permanent art exhibit, popping up at a steady rate across the US. I experienced my first in Santa Fe just a few months prior to being put on the pitch, so was very ready and willing to get trippy with these folks.
Their newest space, as of this writing, is located in a mall so our team strapped on our fanny packs and took a stroll through our favorite 80s and 90s mall memories, but did so upside down, inside out and in reverse. And alas, we came back down with Find Yourselfs at The Mall, a well-rounded lil campaign consisting of a mall walking-inspired :60, some sweet short form videos, and really fun OOH that tickle your brain. Aaaand we even got to create a full-on physical, audio-visual experience ourselves with some of the best folks at Meow Wolf, just right outside the entrance, which was accompanied by social posts that teased the launch for some hard-core Meow Wolfers...Meow Wolfians? Meow Wolfists.
ACDs: Tyler Booker and Mel Lin
Designers: Marissa Servantez, Wendy Ampuero, Candice Balbuena
CDs: Marcus Brown and Zach Watkins
Agency Producer: Victoria Boldt
Director: Zach Tavel
Production Company: EasyPete’s
Editor: Jill Sarao at Cartel
VFX and Color: The Mill
Music: Cody Ackors
Sound Design: Dusty Albertz / Howdy Sound
Everything about AHA is meant to get a reaction. Their colorful cans open with a mighty crack, throw off a mouth-watering aroma, and bubble over with bold flavor combos. And so we wanted to create something that would elicit a reaction in and of itself. Something fun and catchy, to get AHA in people’s mouths, or at the very least get them to say AHA as a first step.
In addition to the videos, we brought the AHA “language” to OOH, radio and podcasts reads as well.
ACDs: Tyler Booker and Mel Lin
Designers: Marissa Servantez and Thomas Sullivan
CDs: Marcus Brown and Zach Watkins
Agency Producer: Lauren Bauder
Director: Paul Briganti
Production Company: Tool
Editor: Kevin Zimmerman at Cartel
Colorist: Tim Masick at Company3
Sound Design: Dusty Albertz at TBD Post
Everything about AHA is meant to get a reaction. Their colorful cans open with a mighty crack, throw off a mouth-watering aroma, and bubble over with bold flavor combos. And so we wanted to create something that would elicit a reaction in and of itself. Something fun and catchy, to get AHA in people’s mouths, or at the very least get them to say AHA as a first step.
In addition to the videos, we brought the AHA “language” to OOH, radio and podcasts reads as well.
ACDs: Tyler Booker and Mel Lin
Designers: Marissa Servantez and Thomas Sullivan
CDs: Marcus Brown and Zach Watkins
Agency Producer: Lauren Bauder
Director: Paul Briganti
Production Company: Tool
Editor: Kevin Zimmerman at Cartel
Colorist: Tim Masick at Company3
Sound Design: Dusty Albertz at TBD Post
In 2021, we all thought things were getting a bit back to normal but, alas, we found ourselves back in the mid-pandemic phase.
Kilbeggan, once again, had to pivot their St. Patrick’s Day celebrations. And so we wanted to give folks an opportunity to make up for two years’ worth of plans that went awry. The Kilbeggan March made the best of a bad situation by turning the typically IRL holiday into a virtual holi-month.
We worked with musician Brody Price to compose and record a traditional Irish drinking song, A Day Wouldn’t Do, and filmed a video to accompany it, to help keep spirits high during a trying time.
We engaged Irish bars in key cities to help their customers celebrate at home with a Kilbeggan March Kit that included a bottle of Kilbeggan and the essentials you need to make an Irish coffee, as well as a map of the city’s Irish bars that the customers could patronize during this time.
We also posted personalized videos of our partner bartenders sharing and making their own versions of an Irish Whiskey and created a microsite as a hub for all things Kilbeggan March-related.
And lastly, we invited folks to tune into Kilbeggan’s Instagram Reels on St. Patrick’s Day to virtually celebrate and watch a live-streamed performance from Irish band, The Blizzards and meet Kilbeggan distillers.
Everything about AHA is meant to get a reaction. Their colorful cans open with a mighty crack, throw off a mouth-watering aroma, and bubble over with bold flavor combos. And so we wanted to create something that would elicit a reaction in and of itself. Something fun and catchy, to get AHA in people’s mouths, or at the very least get them to say AHA as a first step.
In addition to the videos, we brought the AHA “language” to OOH, radio and podcasts reads as well.
ACDs: Tyler Booker and Mel Lin
Designers: Marissa Servantez and Thomas Sullivan
CDs: Marcus Brown and Zach Watkins
Agency Producer: Shane Smith
Director: Paul Briganti
Production Company: Tool
Editor: Kevin Zimmerman at Cartel
Colorist: Tim Masick at Company3
Sound Design: Dusty Albertz at TBD Post
Jamba was looking for a new brand campaign to re-awaken the latent love amongst core users but also to fan the flame of their new, younger customers.
The “Just Gotta Jamba” concept was born out of the insight that Jamba guests aren’t guided by binary choices of healthy vs. unhealthy, but rather, eat intuitively as a lifestyle. They celebrate individuality, and that comes through in the various ways they choose to live, and how they choose to Jamba. Just Gotta Jamba mirrors that and looks to capture the attention of Jamba’s next generation of consumers through a playful energy that answers their craving for fun and convenience.
Everything from the top down needed to look, sound & feel as lively as Jamba tastes. Both our hero film and the “boba” :15 bring to life the full sensory explosion of walking into a Jamba, from the scent of fruit, to the noise of blenders, to the array of colorful products, to the undeniable energy of the Jamba team members who are central to the Jamba experience.
The videos were always concepted with social media like TikTok and Instagram in mind - with music and movement at its core. We worked with a music producer to integrate the whirring, chopping, thumping sounds as well as the “mmmm”s, “wows” and “just gotta”s that grow into a full blown modern-day jingle for a brand that makes you just gotta…
Like every other event happening in 2020, EuroCup was postponed to the following year. And so we had to use our skills and drills for a quick pivot to launch “Extra Time” – a campaign meant to turn disappointment into an anticipation-generator for soccer fans.
It was born out of a simple truth - that extra time in soccer was seen as a positive. Equal parts anticipation and hope. And with this extra year, there’s more time for hype, for prep, for fan-building and for healing.
ESPN Extra Time
Did you know that with thousands of hours of on-demand content, award-winning docuseries, live sports, and in-depth analysis, ESPN+ is the next frontier of sports viewership? Well now you do.
And now watch the spot we created ESPN+ featuring a remake of the Daft Punk classic “Harder, Faster, Stronger, Better” by the wildly talented @yeahdewayne!
Join the evolution, y’all!
When people thought of Sam’s Club they usually thought of wholesale, bulk items such as toilet paper and cereal. When the stores began accepting MasterCard we thought it would be a good opportunity to dispel this image while featuring the more surpising, bigger ticket items that they carry. The “Bring Home The Joy” campaign we created for Sam’s focused on quirky but lovable and memorable charaters posing family portrait-style with their bundle of joy.
At this point, it is pretty safe to say that every single of us knows someone who has been affected by breast cancer. Everyone has a reason to particiapte in the annual Komen Race For The Cure. We pared down the commercial with no music and no VO, in order to make this point more haunting and impactful. Everyone on this project from talent to director to editors volunteered their time and efforts.
CREATIVE CONCEPTING / FILM
MTV2 needed some idents for TV and web. Their viewers were mostly teenage boys. We called on our own inner 15-year old and this is what resulted.
